A gift from Proxbook: 55 proximity use cases

Proximity technology is thriving in commercial settings. We have compiled some of the recent uses cases from Proxbook as inspiration

September 2, 2016

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Techcrunch recently wrote an article on proximity, concluding that proximity (and beacons) have been successful in showing its potential in commercial settings, but that innovation and use cases of value will lie in the enterprise domain.

And although we agree fully that enterprise will be hugely important, we can with a high degree of certainty say that commercial applications are continuing to thrive, as clearly demonstrated in our quarterly Proxbook Reports and through our partnerships with some of the 60 biggest proximity companies in the world.

So, without further ado, I quickly compiled 55 exciting proximity use cases as a gift from our Proxbook partners, with more appearing every single day. Christmas came early this year.

  • Find relevant recipes as you look at ingredients in a food market
  • Automatic check-ins as you enter a hotel
  • Getting welcoming message, in-room food options, room upgrade opportunities, among     other offers, as you enter a hotel
  • Automatic ticketing at public transportation
  • Sync your online shopping list with wayfinding to actual placement of items in-store
  • Retailers/stores/malls are able to see and understand customer behavior and improve based on that
  • Scan and get reviews of products online when in “offline” stores
  • Get notified of better seats and upgrade possibilities as you enter the sports stadium
  • See entrance and other queues at stadiums and events
  • Purchase food and drinks via app and have it delivered to the seat at a stadium
  • Notify and engage fans of upcoming games outside of the stadium
  • Get exclusive content through notifications when arriving at the stadium
  • Enable downloads of newspaper and magazines while waiting/in a queue
  • Learn about visitors interests at events to target and retarget them
  • Visitors at events are able to navigate around events/music festivals with real-time     map/find places of interest based on their interests and needs
  • Easy finding of the car after a big event
  • Improve upcoming events based on data from previous ones
  • Fast check-in at events with geofencing
  • Enables exhibitors to attract a bigger audiences and visitors
  • Enable tourists to navigate and find places of interest through notifications
  • Help pregnant women to get special priority seats on trains
  • Reduce waiting time and queues in security at airports
  • Receive relevant information about products and offers without having to search for it
  • Notify the captain on a boat about premium port services when arriving at mainland     and when a potential customer is about to arrive
  • Send personalised information to customers based on location, time, influenced     by previous shopping history and other parameters such as customer type or     weather
  • Increase awareness and knowledge of health and safety essentials
  • Audio guide information and video content based on location in museums
  • Based on the phone’s language setting, guiders/employees know on before hand what     language to speak
  • Gamify experience at museums/events/stores
  • Meet new people who are in the same event/area based on interests
  • Enable indoor audio navigation for visually impaired people
  • Notifications for visually impaired people in public transport when transport     arrive/stop
  • Send notifications to travelers about safety alerts
  • Real-time bus route updates and notifications of upcoming stop
  • Navigation within airports to find nearest restaurant/coffee shop and distance to     gate
  • Real-time flight information in airports
  • Beacon tags enables tracking for luggage so travelers can do something else than     standing and waiting
  • In case of losing baggage when traveling, possible to find it again through secure     connection (samsonite)
  • Detecting customers as they enter cafés, enabling to order and pay from app
  • Social benefits by enable students on campuses to see where their friends are
  • Navigations within railway stations to find platforms and points of interest
  • Track users within cities and other locations, such as bars and restaurants to see     which are most frequently visited
  • Boost efficiency and safety at hospitals by sending push notifications to staff, patients     and visitors about e.g. crash cart control, environment of care surveys     for managing room inspections, etc. (and enable navigation for visitors to     optimize staff time)
  • Give information to visitors passing through about how full a venue is and/or how many free     spaces that is left
  • Real estate agency sending push notifications to nearby users in the street who have     searched for property to rent/buy
  • Sending offers and discount to users within cinemas
  • Improve apartment living by using real-time data about busyness of fitness center     or laundry room
  • Get access to menu on smartphone when entering a restaurant
  • Manager notified when customer enters restaurant and gets access to quest profile including     history, notes taken, and feedback
  • Withdraw money from ATM without using physical card
  • Use beacons for Click & Collect services, when customer is in proximity of the venue,     employees get notified and are able to have the item ready by the time the     customer arrives.
  • Get lucrative offers from restaurants/cafes when using Uber taxies
  • Staff within retail gets notified of customers entering and they purchasing     history/favorite products for recommendations
  • Tag products in stores for later or to make it easier for friends to find it
  • Be alerted of close by constructions/accidents on the road while driving through GPS/map